In general, "media" refers to various means of communication. For example, television, radio, and the newspaper. In the computer world, "media" is refers to different types of data storage options.
Fashion journalism is a term used to describe all aspects of published fashion media. It includes fashion writers, fashion critics or fashion reporters. One example of the famous fashion media is fashion blog. A fashion blog can contain many things such as clothing, accessories. runway trends, fashion items like shoes, handbags, and celebrity fashion. They cover fashion at all levels from the biggest names to the smallest indie designers. Many fashion blogs could also be considered as shopping blogs. Some fashion sellers have now started blogs of their own to promote their products. However, blogs that sellers mention fashion are not categorized as fashion blogs.
History
Fashion blogs first appeared in the blogosphere prior to 2002. The number of fashion blogs and media mentions of fashion blogs has increases since then. From the research that have been done found that the "fashion blogs" had grew from one in 2002 to over 100 in 2006.
In 2006, the two main themes in coverage of fashion blogs are the commercial success and growing profile of fashion blogger.
Impact on the fashion industry
Fashion is refers to the styles and customs. It consist a multi-billion-dollar industry that has considerable impact on the way ordinary people clothe themselves. Therefore, fashion blogs is providing the new way to follow these trends, so that they can follow the news and long-term influence on the fashion industry. These are some of the things fashion journalists have said about fashion blogs and the impact they are having on the industry:
- “These days, to have one finger on the fashion pulse, you need to have the other one on your computer mouse, reading (or writing
) the latest blogs.” - “Before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience – or better still, backstage – has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the Internet for style watchers across the globe to Enjoy.”
By writer's expertise
Fashion blogs may be written by insiders, outsiders or aspiring insiders. Insiders are people who work in the fashion industry. Some fashion insiders’blog rarely as caller on larger sites. For 
example, the fashion designer Nanette Lepore has contributed to Glam.com. Outsiders are people who have a lot of knowledge about fashion, usually by virtue of being very dedicated consumers of fashion. Aspiring insiders are people who want to work in the fashion industry or media and believe their blog may provide a ‘back door’ entry into a mainstream fashion writing job.
By ownership
Fashion blogs may be owned either by individuals or by companies. The types of individuals running fashion blogs are include large mainstream media organizations and fashion sellers. Example of mainstream media organizations that own fashion blogs include The Times(UK),Conde Nast Publications(US), Vatiety(US) and the Sydney Morning Herald (Australia). While fashion sellers with blogs include Bluefly, Queen of Suburbia and Splendora. 
By theme
Most successful fashion blogs follow a particular theme Such as shoes, cloths, belts and so on. Some of the fashion blog are specialize in a particular price point: usually either very high-end or very budget conscious. Some cover celebrity fashion, while others cover street style. However, certain fashion blogs also cover a mix of two or more of these topics.
Fashion blogs around the world
Australia
Australian blogs that have attracted media attention are Sassybella, The Bargain Queens, Beijing Baby! and Imelda. Sassybella is an online fashion magazine. It allows anyone to find information about the latest fashion and beauty news. The Bargain Queens blog is a blog that sharing information on how to sniff out a bargain". Beijing Baby! is a site dedicated to a young woman's daily imminent and stories on life and fashion. Imelda is the first Australian blog to focus on footwear.
United Kingdom
In December 2006, it was stated that "Britain still lags behind the US in developing the fashion blogosphere, but things are picking up. Grant mentions Catwalk Queen as an example of a UK fashion blog. The London fashion blog Style Bubble has also attracted media attention with her "guide to trends, designers and shopping hot spots in Britain's capital city. In 2008 Susie Bubble was named among the Evening Standard's 'London's 1000 most influential' in the Fashion category.
he entire culture. Now day, fashion blog is build to help all the peoples to get more easy for following all these latest trend, news and long-term influence on the fashion industry. There are some types of fashion blog such as fashion blog by theme, fashion blog by ownership or fashion blog by writer's expertise. Therefore, fashion journalism is important for the fashion designer, fashion sellers and so on to introduce their goods or to share opinion and information about the latest trends of fashion in world.
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